Value is defined by your customers, if you understand your customer better, you can give more value to the market. And bring more profit to your business.

You’ll understand how to apply that to your business in this course by working through;

• A clearly defined Purpose to guide you as you navigate the ever changing environment of business

• An understanding of the value of each of your products and services by the problem that they solve in the market

• Visibility of where your focus should be to deliver excellence to your customers

• Characterization of your ideal (and not-so-ideal) customers

• A list of improvements to act on and innovations to consider as you continue to grow